Kendall Jenner is launching her own beauty brand

Following in Kylie and Kim’s footsteps

While you may have thought the Kardasian-Jenners already had the beauty market pretty cornered, it looks like they aren’t slowing down anytime soon.

The latest family member to venture into the business side of beauty is Kendall, with plans to start a brand of her own.

According to the U.S. Patent and Trademark Office, Kendall filed for a trademark on May 2 for the labels ‘Kendall’ and ‘Kendall Jenner’. Both names were registered specifically for beauty products across skin, hair, makeup and fragrance categories.

While we’re yet to hear anything from Kendall personally about the venture, we’re excited to find out what’s next.

While you wait, check out Kylie’s new Kybrow line.