Marc Jacobs will trade in your old mascara for a brand new tube

Words by Maeve Kerr-Crowley

A serious upgrade.

Marc Jacobs wants you to trade in your old, empty mascara tube for a shiny new one.

To celebrate its Velvet Noir Major Volume Mascara, the brand is hosting a ‘great exchange’. Beauty lovers are invited to bring used mascara from any brand into Sephora stores in Sydney’s Pitt Street, Melbourne Central or Chermside in Brisbane.

Not only will staff take the old product off your hands, but they’ll swap it out for a complimentary travel sized tube of Velvet Noir.

The initiative will run October 26 – 27 but it’s only while stocks last, so don’t wait too long to dig out that old tube you forgot to throw out.


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