Meet Estee Laundry, the beauty industry’s version of Diet Prada

Images via @kekitablogger and Glossier
Words by Maeve Kerr-Crowley

No industry is safe.

If you haven’t heard of Diet Prada, it’s safe to assume you’ve been living under a rock.

Now beauty lovers could have their own answer to fashion’s professional copycat catchers, with the rise of a new Instagram account called Esteé Laundry.

Run by an anonymous group of industry insiders, the account has been dishing out dirt on notable beauty brands.

That includes calling out knockoff branding, covering the recent rollercoaster at Deciem, and leaking emails about fake reviews on Sunday Riley products.

While the account’s following is still a lot smaller than Diet Prada’s, its reach is growing quickly with each piece of dirty laundry aired.



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