The top five best eyebrow gels you can buy right now, according to rave internet reviews
Image via @meccamax/Instagram
Words by Gabrielle O’Hagan
Begone unruly brows.
There’s something very trustworthy about a person who leaves a product review. They’ve tried it, contemplated the results and gone to the effort of typing out a comprehensive (more or less) summary of their experience.
Granted, sometimes it’s because the reviewer is petty and needs to take their anger out on the internet (the time my Amazon garlic press was simply not pressing) – but for the most part, reviews are left for the greater good of the online shopping community.
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A good product description is invaluable, but I can’t remember the last time I bought any beauty product without first trawling through the reviews section, keeping an eye out for any positive or negative patterns in the comments.
There’s nothing quite like word of mouth, after all. Keen to try out a new eyebrow gel, I decided to consult the experts. Here are the beauty crowd’s top-rated picks.
Hourglass Arch Brow Volumising Fiber Gel
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Star rating 4.6 of 591 reviews on Mecca
The reason this tinted gel has received such stunning feedback probably has something to do with its versatility. The formula is designed to provide both volume and definition, but it’s also buildable, meaning you can sculpt a bold brow or go for a more natural look (depending on your mood or the occasion). The brush also has both short and long bristles, allowing you to build intensity and achieve exactly the kind of look you’re after.
People are raving about how “easy and effortless” this product is to use, but that doesn’t mean it compromises on quality. Reviewers are promising it will look “very natural”, is “never flakey”, and “lasts all day”. Need they say more?
Benefit Cosmetics Gimme Brow+ Brow-Volumising Gel
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Star rating: 4.5 of 1417 reviews on Sephora
This baby is practically guaranteed to give you naturally defined, fuller-looking brows. The award-winning Gimme Brow+ Brow-Volumising Gel sticks to skin and hair for long-lasting results. Paired with a tiny brush to increase precision when shaping, this could be a great new addition to your makeup bag.
Reviewers loved this product “right from the start”, particularly because of the consistency and accuracy of the colours. One person gushed, “I always have a really hard time finding products that are the right colour for my eyebrows. I am very picky when it comes to my eyebrows so as you can imagine I have tried hundreds of products and hated them. With that being said, once I tried this product, it matched the colour of my eyebrows and it looked so natural so I fell in love”.
Eye of Horus Universal Brow Lash Serum
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Star rating: 4.5 of 57 reviews on Adore Beauty
Deemed “the brows’ new best friend”, this gel serum is available in just one universal shade. It’s designed to blend in with any colour brow or lash, whether that’s blonde, grey, auburn or dark brown. The serum will also nourish, soften and condition your brows at the same time to increase growth.
And it works, apparently. According to one reviewer, they can see a noticeable difference in their brows and have had “new growth and increased length”. Others also recommend this product “for non-makeup days”, as it gives your brows and lashes a “nice highlight”.
Anastasia Beverly Hills Brow Freeze
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Star rating: 4.5 of 1472 reviews on Mecca
Struggling with coarse or unruly brows? Well, this long-lasting wax formula is designed to freeze even the most untameable hairs in place all day, but without causing stiffness or flaking.
You don’t need to apply a heavy coat either. One reviewer says you “only need to use a little bit to achieve the brow lamination look” because the product “has great staying power” and is “easy to use with a spoolie”. Another review reads, “I won’t use anything else for my brows. It holds all day and it doesn’t leave gross residue”.
Milk Makeup Kush Fiber Brow Gel
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Star rating: 4.4. of 1190 reviews on Sephora
If you’re after a more natural formula (and look), then this tinted gel could be the answer. It’s made from hemp-derived cannabis seed oil, which is designed to condition your brows as well as help to fill and shape them. The oil fuses to your brows, ensuring the hairs remain in place, but the conditioner means there won’t be any residue throughout the day. You also don’t have to worry about applying the gel evenly, because the tapered brush and bristles do this for you.
One reviewer (who claims to be on their third repurchase of this product) can’t speak more highly of it. “I fell victim to the tweezers in my youth, so my brows are definitely NOT thick and pretty scraggly,” the review reads. “The fibres do really work, and my brows end up looking about 1.5 times as thick using the brow gel alone. There’s also enough hold to keep my brow hairs brushed into place, which I can’t say of many other brow gels.”
Need a new lipstick look to go with those full brows? Head here.
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