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Inside Adore Beauty’s first Australian retail store

WORDS BY DAISY HENRY

Yes, there will be Tim Tams.

Australian beauty lovers will be excited to hear that online retailer, Adore Beauty, is opening the doors to its first brick-and-mortar store on Saturday, February 1. The Melbourne store is perched on level two of Westfield Southland and marks the first of many planned openings across Australia over the next few years.

You’ll want to get in there quick, too – the first 250 customers to step into the space at 9am that morning will also receive a free goodie bag, loaded with over 20 deluxe samples.


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Although Adore Beauty has been operating for over 24 years, customers will have a chance to explore the retailer’s uniquely curated “high-low” mix of products in person. While we’re partial to a late-night beauty scroll online, getting to browse IRL, leisurely sample products and test out perfumes is a feeling that can’t be beaten.

“The Southland store is the first step in a new and exciting chapter for Adore Beauty that will see us bring our online experience that our customers know and love into physical settings where they can explore, learn and play with beauty, with the guidance of our in-store experts,” says Adore Beauty’s CEO Sacha Laing.

What to expect at the Adore Beauty Melbourne store

You will have the chance to shop Adore Beauty’s coveted range of skincare, makeup, fragrance and haircare labels and discover new favourites. Some of the Australian and international brands stocked in-store will include Alpha H, Beauty Chef, CeraVe, Eleven, Estee Lauder, Ikkari, Innisfree, Nyx, Oribe and Who is Elijah.

The bright and airy store features terrazzo flooring and interactive spaces, including a digital skin analysis system and a high table in the centre that will play host to masterclasses, podcast recordings, and exclusive events for Adore Beauty loyalty members.

And perhaps most importantly, it’s been confirmed that the retailer’s signature Tim Tam addition will accompany every in-store purchase (IYKYK).

Where to find the Adore Beauty Melbourne store

You can find the store on level two at Westfield Southland, 1239 Nepean Highway, Cheltenham VIC 3192. Adore Beauty will open its doors to the public from 9am on Saturday, February 1 and remain open for the following hours:

  • Mon – Wed: 9am – 5:30pm
  • Thurs – Fri: 9am – 9pm
  • Sat: 9am – 5pm
  • Sun: 10am – 5pm

 

 

Start browsing the range here.

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