Troye Sivan, Princess Nokia, Aquaria and more front MAC’s latest VIVA GLAM campaign

Images via Mac Cosmetics
Words by Tara Smith

Celebrating 25 years of fighting HIV/AIDS.

ICYMI, 2019 marks 25 years of MAC’s VIVA GLAM campaign, which helps to raise much-needed funds and awareness for those affected by HIV/AIDS.

To celebrate the anniversary, MAC has tapped a cast of celebrities, influencers and activists to spread the good word and front its latest campaign.

Alongside the previously announced Winnie Harlow, the lineup includes the likes of Troye Sivan, Jacob Bixenman, Princess Nokia, Aquaria, Lea T, Dara Allen, Alex Mugler and more.

Each cast member features in a short campaign video, describing what glam means to them.

Check it out below.


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