Ksubi
CRM and Personalisation Manager
| company: | Ksubi |
| job title: | CRM and Personalisation Manager |
| location: | Rosebery |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Founded in 1999, Ksubi has evolved into one of the world’s most recognisable and revered denim fashion brands. With flagship stores in New York, Miami, Chicago, Los Angeles, Sydney, and Melbourne, Ksubi continues to evolve – cementing its place in top-tier retailers and the wardrobes of cultural icons across the globe.
We’re continuing to grow our high-performing team, built on collaboration, creativity, and bold thinking. As we take Ksubi to the next level, we’re looking for a CRM & Personalisation Manager to join our online team to help us bring the brand to life globally.
You sit at the intersection of brand and data and will shape how Ksubi shows up across every customer touchpoint. From lifecycle campaigns to personalisation and loyalty, you own the strategy and execution that drives engagement, conversion and long-term customer value. You know what to test, what to optimise, and how to turn performance into action.
Key Responsibilities
- Own the CRM communications strategy and campaign calendar, working cross-functionally with Marketing, Retail, Creative and eCommerce teams to align customer communications with key commercial priorities and product launches.
- Drive the CRM personalisation strategy and roadmap, identifying opportunities to deliver highly relevant customer experiences using behavioural, transactional and engagement data increase customer engagement, conversion, lifetime value and reduce churn.
- Own the development and execution of the omnichannel loyalty program, partnering with E-commerce, Marketing, Retail and Technology teams to deliver initiatives that increase retention, purchase frequency, customer lifetime value and brand advocacy.
- Establish and implement CRM reporting frameworks to measure campaign, lifecycle and channel performance, translating insights into clear recommendations that drive revenue growth, improve retention and reduce churn.
- Identify opportunities to expand CRM lifecycle coverage and improve customer engagement across key stages of the customer journey.
- Drive experimentation and testing frameworks that measure the impact of personalisation, lifecycle and campaign initiatives on engagement, retention, revenue and CLTV.
KEY SKILLS
- 4-6+ years’ experience in CRM, lifecycle or email marketing within an eCommerce or retail environment.
- Strong hands-on experience with CRM platforms (e.g. Klaviyo) and eCommerce ecosystems like Shopify Plus.
- Proven ability to build and execute lifecycle, segmentation and retention strategies that drive revenue and customer lifetime value.
- A highly analytical mindset, with the ability to translate data into clear, commercially focused actions.
- Experience working cross-functionally to deliver campaigns, personalisation and customer initiatives at pace
- Exposure to CDPs, loyalty programs or multi-market environments is highly regarded.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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