Raised on Film
Growth Lead
| company: | Raised on Film |
| job title: | Growth Lead |
| location: | Fitzroy |
| work type: | Full-time |
| level: | Mid-level |
| closing: | 19.10.2026 |
Role Description
Your first priority is organic growth on Instagram and TikTok, measured through views, engagement and audience growth. Short-form content and creator partnerships lead the work, with email, SMS and paid media supporting what performs.
You’ll work directly with Jem and Dan, our co-founders. This is a hands-on role with no large team to delegate to. You’ll have room to build the function and manage our existing creative partners from day one.
Key Responsibilities
- Organic and short-form. Run Instagram and TikTok: plan, make and publish content, test ideas and build on what works. Success means views, engagement and audience growth improving month on month while the content stays true to the brand.
- Creator partnerships and gifting. Find people, manage outreach, write briefs and organise product seeding. Build a repeatable process that produces useful content and measurable sales.
- Paid media. Select and own creative and review spend against ROAS and CPA targets. Use successful organic and gifted content to grow paid sales profitably.
- Email and SMS. Own flows, campaigns, segmentation and the promotional calendar around collection launches.
- Reporting and attribution. Report weekly on views, engagement and audience growth, followed by ROAS, CPA, conversion and sell-through. Explain what is working and where to spend next.
- Commercial input. Bring what you learn into launch planning, pricing and promotions.
Click ‘apply now’ to submit your cover letter and CV to the employer and we’ll send you weekly updates on fashion jobs in Melbourne from FJ Careers.
APPLY NOW
