Indigo Luna
Social Creative Strategist
| company: | Indigo Luna |
| job title: | Social Creative Strategist |
| location: | Canggu |
| work type: | Full-time |
| level: | Mid-level |
| closing: | 27.11.2026 |
Role Description
We’re growing, and so is our digital presence. We’re seeking a Social Creative Strategist who truly lives and breathes content production and social media culture.
This role sits at the intersection of creative ideation, content production and social strategy. It’s a hands-on, creatively driven role best suited for someone with an exceptional visual eye, excellent graphic design skills, deep cultural awareness, and an intuitive understanding of how storytelling, mood, and emotion come to life on social platforms. The role will take ownership of Indigo Luna’s social presence, blending creative intuition with strategy to elevate how the brand feels across platforms.
We’re looking for someone who scrolls intentionally, notices emerging trends early and knows how to adapt cultural moments in a way that feels aligned, elevated, and distinctly Indigo Luna. If you have 2–4 years’ experience across social media, design, digital content or creative marketing, and a knack for bringing brands to life through thoughtful storytelling, beautiful visuals and meaningful connection, we’d love to meet you. This is an opportunity to shape how Indigo Luna shows up in the world, creating content that captures the feeling behind the brand and builds a genuine connection with our community.
IMPORTANT: this role is based on-site in Canggu, Bali, on the land that inspires us every day – and at the heart of our growing brand. We are looking for someone based in Bali, or willing to relocate to Bali to be close to the people, the stories and the land that connects us.
Key Responsibilities
- Develop and execute monthly, cross-platform content calendars for Instagram, TikTok, Pinterest, YouTube and Substack, incorporating key dates, product launches, campaigns and brand moments.
- Concept, edit and publish platform specific content, with a strong focus on visual brand alignment, authenticity and emotion.
- Collaborate closely with the Brand, Influencer, and E-Commerce teams to ensure cohesion across campaigns, launches, and seasonal storytelling.
- Adapt trends thoughtfully and creatively so they feel aligned with Indigo Luna’s values and visual identity rather than reactive or gimmicky.
- Live deeply inside social culture, consistently researching, analysing, and tracking emerging trends, aesthetics, formats and niches.
- Develop and implement platform specific social and content strategies that utilise brand coded visuals and storytelling sensibilities to grow brand awareness, engagement, and community.
- Manage daily posting and scheduling across all social platforms with care and intention.
- Utilise brand, influencer/creator and UGC content to produce brand aligned, high-performing, channel specific paid ads across Meta, TikTok & Pinterest.
- Work with performance marketing partners to A/B test creatives, iterate formats, and identify what resonates both emotionally and commercially.
- Understand how strong organic storytelling translates into high-performing paid content.
- Track KPIs and deliver regular performance and insights reports with clear creative and strategic recommendations.
- Use analytics, social listening, and cultural insights to continuously refine content, balancing performance with brand feeling.
- Measure success not only through numbers, but through the elevation of Indigo Luna’s emotional, visual, and cultural presence on social.
Ready to create with us?
If you are a highly capable professional who is ready to translate your intention into meaningful work
within a purpose-led organisation, we encourage you to apply. Please submit the following to [email protected]:
1. Your current CV/Resume.
2. Your portfolio, showing Instagram and/or TikTok work samples, or other visual content examples that showcase your creative eye, visual taste, and love for social storytelling.
3. A Cover Letter detailing your experience and why you are the perfect fit for this role and our brand values.
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