Marais Enterprises Pty Ltd
Marketing Officer
| company: | Marais Enterprises Pty Ltd |
| job title: | Marketing Officer |
| location: | Melbourne CBD |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Founded in 2004, MARAIS Group inspires global fashion connoisseurs with enigmatic and enchanting boutiques of luxury designer wear. With 5 MARAIS multi-brand boutiques across Australia, housing many names including Maison Margiela, Rick Owens, Sacai, Khaite and Alexander McQueen, etc. Each of the boutiques invites you to an innovative and immersive experience that will awaken your creative expression.
The MARAIS Group Marketing Officer will work closely with eCommerce team, Buying team and Visual Merchandising team and Store Leaders to continuously optimise and implement marketing strategies to raise the brand awareness aligned with the Company’s vision.
Manage all marketing and communication activities. Develop market-leading initiatives and plans. You will be attuned to market trends, understand best practice and customer expectations. You will be highly organised and able to work autonomously.
Key Responsibilities
- Manage all activities on social platforms including but not limited to; Instagram, Facebook, TikTok, YouTube, LinkedIn, WeChat, Little Red Book and such other social platforms on trend
- Develop and implement tailored social media content strategies to enhance brand visibility and foster engagement
- Manage end-to-end eDM campaigns, encompassing planning, scheduling, content creation, and graphic design
- Coordinate various communication social activities such as product placements, media loans, events, publicity, and collaborating with Key Opinion Leaders (KOLs)
- Collaborate with external photographers and internal teams to curate engaging social content, utilising photography, videography, IGTV, IG reels, and external collaborations.
- Execute the social media annual calendar, ensuring timely and strategic content delivery
- Cultivate and maintain positive relationships with influencers and Key Opinion Leaders (KOLs)
- Develop and deploy effective marketing strategies and campaigns
- Prepare, oversee, and control budgets for all marketing and communications activities.
- Establish and implement best-practice marketing systems, processes, and policies.
- Manage agencies, PR, and other external partnerships as needed.
- Maintain a strong online presence to elevate brand awareness.
- Provide weekly reports on social channels performance and analytics
KEY SKILLS
- Experience in a similar role within fashion retail
- Strategic planning experience
- Strong knowledge of market segments and market trends
- Experience with marketing technology and best practices
- Experience in digital and marketing campaigns
- Problem-solving ability
- Attention to detail
- Ability to develop and maintain effective working relationships
- Excellent team player and exhibit a high level of motivation and drive
- High level organisation and communication skills
- Proficiency with Microsoft Office Suite, social media applications, Adobe Suite etc
- Degree qualified in Marketing or similar qualification
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