Mutimer
Short Form Content Lead
| company: | Mutimer |
| job title: | Short Form Content Lead |
| location: | Collingwood |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Mutimer is expanding and we are looking for a creative, strategic, and hands on Short Form Content Lead to join our growing team, based in Collingwood. You will be responsible for our TikTok and Instagram Reels content from concept to execution.
We are looking for someone who loves being analytical as well as creative in their day to day work.
ABOUT YOU
- Experience creating short-form video content, ideally for a brand or in a content-led role.
- Deep, native understanding of TikTok and Instagram Reels. Algorithms, format conventions, and what makes content stop a scroll.
- Demonstrated ability to grow an account or meaningfully improve engagement metrics.
- Strong scriptwriting ability: hook construction, pacing, and natural spoken-word delivery.
- Videography and editing skills.
- Strong aesthetic instincts specific to fashion.
- Comfortable in analytics dashboards (TikTok Analytics, Meta Insights) and able to form a hypothesis, test it, and report clearly.
- Self-directed and execution-oriented.
- Comfortable working directly with a founder in a fast-moving business.
- Ability to work independently, take initiative, and prioritise in a fast-paced environment.
Key Responsibilities
- Develop and own the short-form video content strategy for TikTok and Instagram Reels, aligned with brand identity and commercial goals.
- Write great, on-brand scripts for founder-led content. Capturing our voice, pacing, and hook structure that performs on each platform.
- Edit short-form video end-to-end, including captions, sound selection, transitions, and platform-specific formatting.
- Capture behind-the-scenes content across the brand, shoot days, and product launches for use across organic and paid channels.
- Analyse content performance weekly and identify what’s working, what isn’t, and translating data into clear actions.
- Run structured A/B tests on hooks, formats, and posting cadences; document learnings and implement them
- Monitor TikTok and Reels algorithm changes, emerging trends, and competitor activity and bring relevant insights proactively to the team.
- Maintain a content calendar that balances planned campaign content with reactive, context needed posts.
- Build a repeatable production system — templates, workflows, batching schedules — that allows consistent, high-quality output.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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