Levi Strauss & Co.
Social & Community Manager
| company: | Levi Strauss & Co. |
| job title: | Social & Community Manager |
| location: | South Melbourne |
| work type: | Contract |
| level: | Mid-level |
Role Description
Supporting our growing DTC business you will be responsible for leading organic social content, and community management to further build our business and continue to strengthen the Levi’s equity which puts us at the epicenter of Local Culture, Fashion & Music.
This role is a 12 month fixed term contract and is key in driving best and next practice in PR, Social and Event Strategy and Planning.
Key Responsibilities
- Build Levi’s® PR & Social strategy and plan for ANZ in line with Levi’s strategic priorities.
- Plan and create local content & compelling storytelling around our key monthly/seasonal focuses.
- Work closely with internal partners & our paid digital agency managing to ensure we meet our paid channel needs by providing locally created content appropriate to the channel/funnel stage which compliments content supplied from Global.
- Align seasonal PR & Social activation plans with over-arching APAC & Global marketing and business strategies to ensure brand consistency whilst flexing to ensure local relevance.
- Be the point of contact for our PR agency, clearly planning the yearly calendar moments, with KPIs and post season learnings/insights.
- Establish a seeding/activation strategy for our local showroom which drives brand heat and meets our brand positioning goals. Across both D2C and strategic wholesale partners.
- Support our Affiliates marketing strategy with a particular focus on content creators, such as managing LTK.
- Be the point of contact for collaboration activation strategy and planning, managing internal stakeholders to cross functionally maximize these unique opportunities.
- Manage, filter and consolidate the APAC & Global marketing information downloads and requests and completion of reporting documents to give transparency of ANZ activity and results.
- Utilize marketplace insights & brand health tracking results to identify consumer trends, analyze marketing campaigns and investment to further drive efficiency and improve on constant basis KPI’ S and ROI.
- Consistently review processes and suppliers base to manage costs and create efficiencies.
- Work closely with APAC legal team to ensure legal requirements & supplier onboarding roadmap milestones are met in a timely manner.
KEY SKILLS
- University Degree in marketing, communication or business administration.
- 3+ years of Relevant professional experience.
- Strong understanding of social/content and needs for each stage of the funnel.
- Creative thinking and visionary POV
- Strong business and commercial skills to analyse market place .
- Strong analytical and insights skills to read reports and turn into strategy and action plans
- Strong negotiation skills to drive efficiency with external partners and internal stake holders
- Cross functional interaction is key to make success.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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