July
Social and Content Specialist
| company: | July |
| job title: | Social and Content Specialist |
| location: | Collingwood |
| work type: | Full-time |
| level: | Mid-level |
Role Description
The Social and Content Specialist is responsible for championing the social and content strategy at July. This person knows what looks like high-performing elevated content looks like, and they can spot trends before they take off.
July is a four year business rapidly growing globally across Australia, US, UK, Asia and NZ. In its scaleup stage, we are looking for key leaders to drive our expansion globally. In the past year, the brand has achieved the following accolades: SmartCompany’s fastest growing SME in Australia, Mumbrella’s Travel Brand of the Year and the official luggage supplier to the Australian Olympians & Commonwealth Games athletes.
We aren’t just an eCommerce business. We have a core focus on product strategy and retail growth. With nine physical retail stores in Australia and the US, we are looking to grow our market share to new consumer segments and revenue channels. As Marketing Man, you’ll be deeply involved in this strategy.
Strategise and execute with a collaborative team at a global scale. See your work go from concept to reality. The challenge is not about fighting red tape or bureaucracy, but presenting and delivering the best outcomes as a team working towards the same goal.
Our team members are career-oriented problem solvers who hate being bored and are always looking for a challenge. They naturally take ownership and responsibility for their work. We’re proud of our team retention rates and supporting their continuous personal and professional growth.
Key Responsibilities
- Set up strategy and content rollout for a new product range launch across channels
- Briefing and collaborating with content creators
- Keeping in touch with our favourite influencers and creators
- Working with our Creative team to finalise the Instagram grid
- Shooting a few IG reels and TikToks with our retail team
- Working with our CX team to manage social media responses
- Brainstorming upcoming content ideas and rollout with our Creative team
- Nerding out on hook and hold rates with our VP of Growth
- Pitching new social ideas to our Marketing tea
- Develop, produce, and manage diverse content for July across platforms like TikTok, YouTube, Instagram, Facebook, and Pinterest
- Craft channel-specific content strategies to bring July to life through robust briefs for internal and external stakeholders, and through creating engaging videos and photos
- Collaborate with the Creative and Marketing teams to ideate and execute in-house content aligning with brand briefs and commercial objectives
- Manage brand social media pages, prioritising TikTok, leveraging trends and driving social commerce results
- Create, edit, and schedule daily content aimed at building community engagement
- Analyse industry trends, conduct market insights, and utilise performance-based reporting to guide content creation and growth strategies
- Copywriting for all social requirements and assisting marketing with copywriting requests
- When required, work with the Creative team for graphic design and video editing assistance
- Community management and timely responses to customer queries on social media
KEY SKILLS
- Ability to multitask, adhere to deadlines, and self-direct content creation
- 2-4+ years in digital marketing / social media
- Qualification in graphic design, communications, or marketing (experience can substitute formal qualifications)
- Proficiency in Adobe Suite, video editing software, and social media editing tools (coaching available)
- Strong commercial understanding with an eye for trending aesthetics and a love of design
- Experience in performance-based reporting and using metrics to drive growth strategies
- Comprehensive knowledge of social media platforms, design trends, and pop culture references
- Exceptional communication skills and a confident grasp of industry trends and culture
- Proficient copywriting skills with a focus on maintaining brand voice and personality
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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