Marais
Social Media Personnel
| company: | Marais |
| job title: | Social Media Personnel |
| location: | Melbourne CBD |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Founded in 2004, MARAIS Group inspires global fashion connoisseurs with enigmatic and enchanting boutiques of luxury designer wear. With 5 MARAIS multi-brand boutiques across Australia, housing many names including Maison Margiela, Rick Owens, Sacai, Khaite and Alexander McQueen. Each of the boutiques invites you to an innovative and immersive experience that will awaken your creative expression.
The MARAIS Group Social Media personnel will work closely with eCommerce team, Buying team and Visual Merchandising team and Store Leaders to continuously optimise and implement social marketing strategies to raise the brand awareness aligned with the Company’s vision.
Key Responsibilities
- Manage all activities on social platforms including but not limited to; Instagram, Facebook, TikTok, YouTube, LinkedIn, WeChat, Little Red Book and such other social platforms on trend
- Manage end-to-end eDM campaigns, encompassing planning, scheduling, content creation, and graphic design
- Coordinate various communication social activities such as product placements, media loans, events, publicity, and collaborating with Key Opinion Leaders (KOLs)
- Collaborate with external photographers and internal teams to curate engaging social content, utilising photography, videography, IGTV, IG reels, and external collaborations.
- Execute the social media annual calendar, ensuring timely and strategic content delivery
- Cultivate and maintain positive relationships with influencers and Key Opinion Leaders (KOLs)
- Provide weekly reports on social channels performance and analytics
- Develop and implement tailored social media content strategies to enhance brand visibility and foster engagement
KEY SKILLS
- Preferred – Marketing or Social Media Management qualification & minimum 2 years experience in a similar role
- Proficient knowledge of luxury fashion trends, trends, brands, and dynamics within the luxury fashion industry
- Strong written skills
- Strong attention to detail
- Familiar with analytical tools
- Photography or graphic design would be highly beneficial
- Maintain energy and motivation
- Strong communication
- Flexible to support other departments
- Able to work additional hours as required
- Bi-lingual (English and Mandarin) is advantageous
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