SOUTHST
Marketing Manager
| company: | SOUTHST |
| job title: | Marketing Manager |
| location: | Richmond |
| work type: | Full time or Freelance |
| level: | Mid-level |
| closing: | 23.08.2026 |
Role Description
SOUTHST is on the move – and we want someone who wants to move with us. We’re a Melbourne-born apparel brand with a fiercely loyal community (shoutout SST Society), a growing retail footprint, thousands of five-star reviews, and serious momentum. Now we’re looking for an Ecommerce Marketing Manager to take the reins on our entire marketing world and help us go even bigger.
This isn’t a “manage the calendar and wait for approval” role. You’ll own marketing end to end – digital, offline, PR, brand, the lot — with real creative freedom and real impact on a brand that’s actually growing. Expect variety, pace, and the kind of role where your fingerprints are on everything from a viral TikTok to a headline PR moment to an in-store activation. And yes – there’ll be opportunities to travel as part of the role.
Key Responsibilities
- Owning the marketing strategy and calendar across every channel – paid, organic, email, social, and PR.
- Briefing and managing content creators, photographers, and agencies to keep our content fresh and unmistakably SOUTHST.
- Driving PR outreach and building media relationships that get us noticed.
- Dreaming up and running offline marketing – events, pop-ups, partnerships – that bring the brand to life in person.
- Managing paid media and CRM/email to keep performance sharp.
- Reporting on what’s working (and doubling down on it).
- Owning the budget and the relationships with our external partners and agencies.
What we’re looking for
- 3–5+ years in a marketing role, ideally fashion, apparel or DTC ecommerce.
- Someone who’s just as comfortable running a paid campaign as they are pitching a journalist or planning a pop-up.
- Real PR instincts and media relationships – or the hustle to build them fast.
- Confidence owning a budget and managing agencies/freelancers.
- A genuine love for the SOUTHST brand and customer – this only works if you actually get it.
Click ‘apply now’ to submit your cover letter and CV to the employer and we’ll send you weekly updates on fashion jobs in Melbourne from FJ Careers.
