Australian fashion brand Bardot has returned, this time as an exclusively online retailer
WORDS BY TORI MATHISON
Bardot is back.
It is an uncertain time for the future of the fashion industry and many brands are being forced to close their doors and move online. After 23 years as a major bricks-and-mortar player, Australian fashion label Bardot fell into voluntary administration in November last year.
But following the recent re-purchase of the company by the brand’s original founders, it’s been announced today that Bardot is set to relaunch as an entirely online retailer. The move was motivated by the brand’s desire to improve its online presence while simultaneously expanding its international wholesale presence.
Moving online is giving Bardot the chance to focus on a new direction design-wise without the limitations of managing a large retail network. This shift in creative direction is happening alongside its online brand regeneration, as Bardot’s founder and creative director, Carol Skoufis once again takes the reins as head designer.
In opposition to fast fashion, Carol wants to turn the focus to creating timeless pieces and is planning to work towards making the brand more sustainable by using more bio-based materials and by recycling fabric.
Bardot has embraced the opportunity to create locally with the gradual reopening of the local manufacturing industry in Australia. And despite its decision to function exclusively online, the new website is designed to help the brand create personal connections with its customers as well as building its audience globally.
With the relaunch of the entire Bardot and Bardot Junior range, Bardot fans will now be able to purchase the brand’s new range exclusively on Bardot.com.
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