Australian fashion label slammed for selling useless coronavirus masks
Disappointed but not surprised.
There are so many fashion labels and businesses out there doing great things during this trying time, and it’s been heartening to see a real sense of community come out of an objectively shitty situation.
But then there are labels who are trying to (potentially) capitalise on the situation by selling reusable face masks that don’t actually offer any protection against coronavirus.
One such label is Natalie Rolt, a high-end Australian womenswear brand that released a range of $30 cotton masks that have ‘together‘ embroidered across them. It’s a nice sentiment. The only catch? They’re not medically graded, making them absolutely useless in the face of a deadly virus.
While the company has been upfront about the lack of medical grading, and there is a pocket on the masks where you can insert your own air filter, it all feels a bit iffy.
There are other more tangible ways to help the community than trying to profit off coronavirus in such a blatant way, like maybe purchasing air filters, putting them in said masks and donating them to health care workers who are facing a global shortage of personal protective gear?
Fortunately, it does appear that the label has recognised this, pulling the masks off their website – hopefully, they can put any money made towards helping one of the many organisations that are in dire need of financial aid right now.
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