Australian fashion label slammed for selling useless coronavirus masks

Disappointed but not surprised.

There are so many fashion labels and businesses out there doing great things during this trying time, and it’s been heartening to see a real sense of community come out of an objectively shitty situation.

But then there are labels who are trying to (potentially) capitalise on the situation by selling reusable face masks that don’t actually offer any protection against coronavirus.

One such label is Natalie Rolt, a high-end Australian womenswear brand that released a range of $30 cotton masks that have ‘together‘ embroidered across them. It’s a nice sentiment. The only catch? They’re not medically graded, making them absolutely useless in the face of a deadly virus.

While the company has been upfront about the lack of medical grading, and there is a pocket on the masks where you can insert your own air filter, it all feels a bit iffy.


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FACE MASKS | With community spirit in our hearts, our team of expert craftsman have converted the Natalie Rolt production facility to bring you quality facial masks. In the midst of the COVID-19 pandemic, we have recognised that our community are in extreme shortage of surgical and N95 masks. Our alternative, whilst not a direct substitute, does attempt to relieve demand in order to ensure that medically graded masks are available for our valued front liners – doctors, nurses and others. Made from 100% cotton, our quality, wash & re-use facial mask is constructed & made in-house and features a pocket for those to insert an air filter if desired. Please be aware, this product is not medically graded. We recognise that our facial mask isn’t perfect however in these times, our team are doing all that we can #natalierolt

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There are other more tangible ways to help the community than trying to profit off coronavirus in such a blatant way, like maybe purchasing air filters, putting them in said masks and donating them to health care workers who are facing a global shortage of personal protective gear?

Fortunately, it does appear that the label has recognised this, pulling the masks off their website – hopefully, they can put any money made towards helping one of the many organisations that are in dire need of financial aid right now.

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