Andreja Pejic makes history as the first transgender model to front a Bonds lingerie campaign

Image Via Bonds
Words by Emily Lumsden

All the feels.

Bonds has launched a new lingerie campaign that is all about body positivity. And it’s giving us all the feels.

Titled Intimately, the release champions the modern woman and is fronted by transgender model, Andreja Pejic. In a huge win for diversity, it marks the first time a trans model has fronted a Bonds lingerie campaign. It’s also Pejic’s first Australian underwear campaign.

Alongside Pejic, the model lineup includes the likes of diversity advocates Shanaya Peters, Maia Cotton and Madeleine Hunt.

It’s all in a bid to embrace up-front beauty and bodies of all shapes and sizes.

Intimately is available online and in-store now.


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