Buy a pair of jeans from Universal Store to fund medical research

Words by Maeve Kerr-Crowley

Give a little, get a little.

This Friday is Jeans for Genes Day, and Universal Store has been doing its part all week long.

In partnership with the Children’s Medical Research Institute, the brand is supporting revolutionary medical research and giving you a reason to buy new jeans all at once.

From now until Friday August 2, $5 from every pair of Universal Store jeans purchased will be donated to CMRI.

That includes all the big brands stocked by Universal like Levi’s, Abrand, Nobody Denim, Wrangler, and Tommy Jeans.

All the money raised will then be used to help find cures for children’s genetic diseases.

Both in-store and online purchases will be counted.


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