ASOS is dropping a 40-piece Hello Kitty collection

Sure to sell out.

It seems ASOS is tapping into the world’s obsession with Hello Kitty, dropping a 40-piece collection.

The little Japanese cat has had a huge resurgence of late, collaborating with wineries, skincare labels and apparel brands like Lazy Oaf.

This latest offering takes inspiration from the holiday season, with festive-inspired pieces perfect for gifting (to yourself).

Expect fur hoodies, shirts and jumpers alongside pyjamas, socks, jewellery, bags, shoes and phone cases.

It’s set for release on October 26, so you don’t have long to wait.


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