Puma has unveiled its collection with The Weeknd

I feel it coming.

It’s been a long time coming, but Puma has finally unveiled its first collection with Abel Tesfaye aka The Weeknd.

Titled Puma x XO, the collection features bomber jackets, hoods and kimonos in camo, suede and denim fabrics. It’s all been inspired by military gear and embodies Abel’s style.

The first part of the collection being delivered to us is the Parallel, a love child in sneaker form. Offered in grey, olive and white colourways, the Parallel sneaker is a fusion of Puma’s sport-inspired aesthetic and The Weeknd’s personal style.

Outside its external design features, the Parallel also boasts a rubber insole and Ignite cushioning technology. Add Italian leather to the mix and you’ve got the ultimate luxe shoe.

Puma x XO Parallel will drop on August 24. You can nab a pair online.


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