Iggy Azalea is our newest BONDS girl

Bonds gets fancy with Iggy.

BONDS’ 100th birthday celebrations continue this week, with the announcement of a new BONDS girl, our own Iggy Azalea.

Group Marketing Manager for BONDS, Tanya Deans, describes Iggy as being “completely original… and a great role model for all women and the perfect fit for BONDS.” Her loyal music fans would also no doubt attest to her relatable and down-to-earth charm, despite her superstar status since she burst onto the scene in 2011.

Keep an eye out for Iggy on billboards and online campaigns in the BONDS100 revamp of our most loved styles, mixing statement monochrome, logo waistbands with eye-popping floral prints. 


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