Bonds names WNBA star Liz Cambage as the face of its new campaign
Words by Christina Karras
Alongside a trailblazing line-up.
In a move that seeks to champion and celebrate diversity, Bonds has named Olympian and WNBA star Liz Cambage as the face of its new campaign.
Dubbed ‘Get Real’, the campaign features a trailblazing line up, including eco-warrior and women’s rights advocate Emma Breschi, freckled beauty Tehya Elam and rising star India Graham.
Bonds hopes these faces will encourage all Aussie women to embrace who they are – quirks and all.
The new campaign sees the four women model Bonds’ newest collection, the Retro Rib range.
Designed for comfort, the range features seam-free ribbed fabric in a variety of neutral and bold colours. Using a high-cut style, reminiscent of the 90’s, it’s the basics of Bonds underwear we know and love with a retro twist.
The ‘Get Real’ campaign and Bonds Retro Rib collection is in-store and online here, from July 15.
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