J’Aton Couture is releasing a line of activewear so you can wear couture to the gym

Dead set.

Designs by J’Aton Couture are usually reserved for WAGs at the Brownlow.

However, in an Australian first, the label’s designs will now be available to the everyday consumer. And in the best way possible.

In a unique move, the high fashion house will be collaborating with elite-performance wear label Jaggad, to create a capsule collection of activewear.

Yes you heard that correctly. Exercise clothes.

Jaggad Creative Director, Michelle Greene comments:

“J’Aton have the ability to transform the female silhouette through their designs, using cuts, drapes and lines that work to both accentuate or disguise certain parts of the body. The range incorporates these techniques giving women confidence knowing they are supported by apparel that concentrates on them looking and feeling their best.”

There will be nine pieces in the collection in total, inspired by J’Aton’s runway show presented at VAMFF earlier this year. The range will incorporate khaki green, rose gold, mesh detailing and feature J’Aton’s signature lines.

Anthony Pittorino of J’Aton Couture comments:

“As it stands now unless it is a garment for a special occasion, clients feel they cannot be associated with our brand. This new range allows for J’Aton to be a part of their daily lifestyle and allows for new clients that don’t require couture but have admired our brand from afar to be a part of our world and unfolding journey.”

For the couturiers producing only 100 – 150 dresses each year for high profile women around the world, the collaboration is an opportunity for J’Aton to reach a wider audience.

Perfect when you’re a queen at heart but cannot dress that way 24/7.  

The collection will be available online and in Jaggad stores and extended local retailer boutiques from November 10 2016.


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