Max Mara’s latest shoot is adorable, uses dogs as models

Barking up the right tree.

Nobody knows the camel coat like Max Mara.

The label’s iconic 101801 coat is being re-released in a very limited run. The double-breasted, wide-lapelled, perfectly tailored coat was first created in 1981 by French couturier Anne-Marie Beretta.

Our favourite part about this news however, is not the actual coat, but the models Max Mara has tapped to showcase the release.

The campaign sees the fashion house team up with artist William Wegman and his famous Weimaraners, who have four decades of modelling experience. The result? Perfectly delightful.


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