Missoni Spring/Summer 2015 campaign

Missoninception.

Like the introduction to Modern Family, or the Ryan Gosling/McCauley Culkin t-shirt saga, such is Missoni’s Spring/Summer 2015 campaign.

Snapped (apparently multiple times) by photographer Viviane Sassen, the shots feature a look inside a look, showcasing multiple angles of the same edgy gear inspired by bohemian surfers. The Missoni zig-zags naturally feature, as does a muted palette and depth of texture.

It’s been described as “bohemian hedonism”, but we prefer Missoninception.