Pharrell unveils new unisex denim line for G-Star Raw

25 pairs to make you happy.

Pharrell Williams is no stranger to clashing colours. Which is why the designs in his eccentric AW17 G-Star RAW collection come as no surprise.

In his newest role as the brand’s Head of Imagination, Pharrell has updated the label’s Elwood jean in 25 different patterns.

For both the wearer and designer, Elwood: X25 is all about creativity and self-expression. Each pair has been deliberately designed to be gender neutral.

Through pinstripes, camo, tartan, checkers, sakura flowers and red leopard prints, Pharrell’s love for wild designs is loud and clear.

“The 25 prints are an expression of true creativity,” said Pharrell of the collection.

“They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.”

You can get your hands on this drop from February 16.


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