G-Star RAW’s latest campaign celebrates individuality

Words by Nikki Escalante

Uniform of the free

G-Star RAW is gearing up for autumn a little differently this year.

The brand’s FW18 campaign Uniform of The Free is all about celebrating individuality, and highlights the symbolism of dressing in denim.

It’s long been the garment of choice for the free-spirited. So it’s no surprise the brand has tapped dirt biker Lakeyria Doughty, hip-hop ballerina group Hiplets, and ghost rider Memphis for the campaign.

G-Star has also recruited filmmaker Dexter Navy to direct an accompanying video, which showcases the streets of Brooklyn while paying homage to denim’s origins as workwear.

As a nod to non-conformity and an ode to freedom, the short clip also features lyrics by spoken word poet Rapsody with music by The Blaze.

Check it out below

Uniform of The Free is available in stores now.


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