The new LVMH multi-brand online store is now live

24 Sèvres is looking good, ppl.

After news that LVMH would be rolling out an e-commerce platform with Le Bon Marché, 24 Sèvres is now live. And it’s looking good, ppl.

The new retailer has apparently taken a different tack to its contemporaries, with the site looking nothing like competitors such as  Net-A-Porter and Farfetch

Take the product shots, for example. They appear almost editorial in nature. Combined with an image layout that encourages ‘scrolling’, it’s a clever move by 24 Sèvres in optimising consumer engagement. Plus, it really makes us want those Marni mules.

Product packaging has also been prioritised. Unsurprising, given it’s an element often cited as pivotal in retaining the ‘luxury’ experience for online shoppers. 

We had a play around, and the site also boasts some other nifty features that we may not use but like nonetheless. These include a personal shopper experience, where users can consult with Parisian stylists via video chat or a Messenger-style bot. More on that here, if it floats your boat.

And yes, 24 Sèvres does ship to Australia.

It’s the first e-commerce venture for the French conglomerate. If a first look around is anything to go by, it’s going to be a successful one. 


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