Why the VAMFF Events Program may be better than the runway shows

Get cultured.

Don’t get us wrong. We luuurve a good runway.

But with an average runway lasting around 3.5 seconds before you realise the models are doing their final walk, it doesn’t leave a whole lot of time to feed your fashion soul. 

So we’ve been through the Virgin Australia Melbourne Fashion Festival Events Program, to find the fashion events that will get your creative juices flowing. 

You might as well take a month off work, because your March is about to be fully booked.

Fashion Film Popcorn Screening 

Fashion, film and free popcorn? Three awesome ‘F’ words. Head to Fed Square on March 2 to enjoy a night of film screenings for the price of a Myki fare. Films from the Australian Fashion Film Award winners will be on show, as well as a handpicked selection of the best entries from the Australian and International Fashion Film Series. In other words, a pretty sweet lineup. More info here.

Behind the Scenes with Pageant

If you’ve ever wanted to take a peek behind the scenes of NGV, now’s your chance. Better yet, let the designers from independent label, Pageant, guide you through it. Amanda Cumming and Kate Reynolds will take you on a tour of NGV’s Fashion and Textiles collection, picking out their favourite pieces and discussing the collection. Think of it as a highly sophisticated, pleasurable version of show-and-tell. More info here. Tickets available here.

Fashion Writing Series Workshop

For budding fashion journalists, bloggers, magazine start-ups (and any grammar nuts), this is *the* workshop. Bring a pen and your prettiest notebook, and be prepared to write down notes faster than a blogger Snapchats. You’ll want to take down everything you hear. Tickets available here.

Business Breakfast: In Conversation

If you don’t mind an early start and a little more than jam with your croissant, this event is the ultimate offering. The event will deliver two innovative leaders in the business of fashion, sharing their insights into the world behind the clothes. This year’s panel features designer and entrepreneur, Cynthia Rowley (USA), and Statement Collaborations Adidas Originals’ Global Category Director, Rachel Muscat (Germany). Tickets available here.

Ryder Meet and Greet

Ummm, so you can meet Ryder’s design director. Yes, Penny Brown will be providing personal styling at Ryder’s High Street store. This is going to be pretty killer for your outfit game and next runway outing. Refreshments will be served all weekend long, as well a free gift with purchase. It’s part of Fashion Weekend in Stonnington which is delivering a host of other cool opps like this across the precinct. Need we say more. More info here.

The Social Studio Block Party 2017

If you’ve ever wanted to attend a fashion week party, this is a pretty great way to do it. The Social Studio’s annual Block Party celebrates the social enterprise, joining with a host of local talent for one great big party. It’s complete with a runway show featuring designs from The Social Studio label, as well as an exclusive collaboration with Melbourne-based contemporary artist, Kate Beynon. There will also be local DJs, live acts, food and market stalls. Oh, and did we mention it’s free

Stand Still

In a hybrid runway-meets-exhibition event, capsule collections from selected Melbourne labels will feature in Stand Still. Pieces from Abbey Rich, Caitlin She, Campbell Charlotte and Eat Me Do will all be on display. The event will explore the colour red, with the theme a metaphor for the slower production processes of the labels featured.

The event aims to coax viewers into pausing, to consider the rate at which clothes are produced; how they are worn; and how fashion can be more consciously consumed. It’ll give you more time to explore than the regular runways, and introduce you to some labels you may not have seen before. Tickets available here.

Look at you, getting all cultured.


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