Wrangler will once again swap your old denim for new threads at Sugar Mountain

The Exchange Project is returning.

Last year, Wrangler launched a charity denim exchange at Melbourne’s Sugar Mountain festival. Punters who brought along an old denim item had the chance to swap it for a piece in Wrangler’s collection.

Lucky for ticket holders to SM 2017 (it’s not too late), The Exchange Project is returning.

Just head down to the festival with a wearable pair of jeans, shorts or a denim shirt and you’ll get to exchange it for a brand new Wrangler piece. All recycled denim will be re-sold, with proceeds going to community-based project Launch Housing, to help end homelessness in Australia.  

For those of you in Sydney, The Exchange Project will also be hitting Secret Garden Festival.


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