G-Star RAW taps Mette Towley to unveil its Shape jean

Fits like a glove.

G-Star RAW has introduced a fresh approach to women’s jeans, with the arrival of its G-Star Shape.

To celebrate the launch, the brand tapped US dancer Mette Towley, known for her performance in N.E.R.D’s ‘Lemon’ video. Together, Towley and G-Star have produced a video which tells the story of the G-Star Shape, a jean that works with women’s bodies, rather than against.

Featuring high-performance fabrics and innovative pattern construction, the new style allows you to move freely, with Towley promising ‘there’s no holding your breath in these jeans’.

Watch the video below, and check out the Shape here.

g-star.com