Gucci’s latest campaign uses surrealist paintings instead of photographs

Words by Tara Smith

True works of art.

We’re no strangers to a creative Gucci campaign, but the brand’s latest might just be its best yet.

For Spring 2018, Gucci has swapped the traditional format of photographs for surrealist digital paintings.

The paintings have been created by Spanish artist Ignasi Monreal, and portray some of our most beloved fairytales. Titled ‘Utopian Fantasy’, the artworks reference Renaissance paintings while depicting our favourite characters in Gucci clothes. Expect Snow White in a printed sweater, a knight carrying a Gucci tote and mermaids spotted with branded clutches. It’s a true work of art.

It’s not the first time Monreal has collaborated with a luxury fashion house. Previously, the artist has also produced works for Dior, J.W. Anderson and Louis Vuitton.

Check out the campaign in the gallery above.


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