H&M launches a bridal shop because expensive weddings are overrated

Images via H&M

H&M gets hitched.

To bid farewell to expensive weddings for good, H&M has unveiled a bridal shop.

The online store stocks everything from gowns, to bridesmaid dresses and outfits for attendees, in a bid to streamline your wedding shopping experience. Unlike traditional bridal stores, you can expect an extremely affordable price point, with dresses ranging from $78 to $389.

While the shop itself is a new addition to the brand, it’s not the first time we’ve seen a bridal release from H&M. In 2016, the retailer released three wedding dress designs as part of its Conscious collection.

This time around, H&M has upped its offering to include shoes, accessories and beauty products for the big day. Sadly, groomsmen are yet to receive a dedicated wedding edit.

While the wedding shop hasn’t launched in Australia yet, you can check out the US store here.


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