jac + mooki makes denim that’s both comfy and sustainable

Image via jac + mooki
Words by Maeve Kerr-Crowley

Raw and relaxed.

Aussie label jac + mooki is proof that good things happen when you have a clear goal.

The brand was founded with the express purpose of making quality T-shirts that were better than basic.

Cotton tees and summery dresses made up the debut collection in 2015, characterised by the use of raw edges and a muted colour palette.

And while these quality cotton staples are still a vital part of the brand’s offering, the range has now expanded to include denim, French terry sweats and a junior’s line.

Across both the women’s and kid’s lines, you’ll find relaxed, raw-edged designs with a signature lived-in look.

Shopping with jac + mooki is good for your conscience, too. Every garment is ethically manufactured using thoughtfully sourced textiles and advanced wash techniques in order to minimise the label’s environmental impact.


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