UNIQLO is hosting a ‘Down Town’ activation to celebrate winter

Words by Christina Karras

Images via uniqlo

Cosy up.

There’s no denying winter is upon us. But rather than hibernating at home, UNIQLO is celebrating the upcoming season by hosting an activation space dubbed ‘Down Town’.

In honour of the brand’s signature puffer jackets and vests, Melbourne’s Federation Square will be transformed into an interactive hub inspired by UNIQLO’s Down collection.

‘Down Town’ will feature a blackout cube fitted with moving light installations and mirrors. Guests will be able to jump their way through a giant bounce room and then move through a colourful maze, situated beneath a rainwater exterior.

And if you’re after a new jacket before winter really kicks in, visitors will also score a $20 discount to use on the UNIQLO Down range.

Visit UNIQLO ‘Down Town’ for free, at Federation Square in Melbourne from May 31 to June 1.

UNIQLO Down Town
12pm – 8pm, Friday 31st May
11am – 5pm, Saturday 1st June


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