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Jacquemus put on a David Hockney-inspired runway in a lavender field

Images via Vogue Runway
Words by Maeve Kerr-Crowley

Arty and surreal.

To present a great collection, you need a great runway. And the key to a great runway is location, location, location.

Jacquemus’ 10th anniversary SS20 presentation nailed the brief with a strikingly picturesque catwalk in the middle of a French lavender field.

Taking advantage of the crop’s brief but impactful full bloom, the label laid down a 500-metre bubble-gum pink runway inspired by David Hockney’s 2011 installation The Arrival of Spring in Woldgate, East Hampshire, as well as artists Christo and Jeanne-Claude.

Hockney’s art also served as inspiration for the collection itself, Le Coup de Soleil.

Translated as The Sunburn, the name is a cheeky nod to the highly saturated colours appearing across the designs. Shades of hot pink, orange, green and blue contrast with 35 exclusive prints in each cleverly layered look.

Photos of the full collection can be found over on Vogue Runway.

jacquemus.com

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