McDonald’s and G-Shock unveil a surprising collaboration

An unlikely pairing.

In a collaboration we didn’t expect to see today, McDonald’s has partnered up with G-Shock.

To celebrate 50 beautiful years of the Big Mac, the restaurant chain has designed their very own watch.

Expect a watch face featuring the iconic Golden Arches, along with a Big Mac pattern on the strap. The words ‘Big Mac’ are also backlit on the screen, should you forget they exist at some stage.

It all arrives in a delightful burger shaped tin, which is then packaged inside a Big Mac box (genius).

Unfortunately, the release is exclusive to Japan, meaning your ordinary watch will just have to do for now.