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Nike introduces diverse mannequins to sell its plus-size range

Image via Nike
Words by Maeve Kerr-Crowley

Making strides.

Nike has taken a step towards inclusivity by diversifying the mannequins on show at its flagship London store.

Both plus-size and para-sport mannequins have been introduced to the store’s redeveloped womenswear level.

The brand launched its extended size range back in 2017, and has since collaborated with a number of plus-size women while showcasing it – including influencers Grace Victory and Chloe Elliot, and model Paloma Elsesser.

But this is the first time this change has been reflected in brick-and-mortar merchandising.

While these diverse mannequins are currently only featured in the one store, we’re hoping Nike spreads the positivity to all its locations across the world.

nike.com/au

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