Giorgio Armani taps Kate Moss as the face of its new campaign

Words by Christina Karras

A new partnership.

In a first for Giorgio Armani, the brand has tapped Kate Moss to be the face of its FW 19/20 campaign.

The 45-year-old supermodel brings her famous grunge style, and freshly cut fringe to the brand, starring alongside male models Daisuke Ueda and Thijs Stenneberg.

Photographed by previous Armani collaborators, Mert Alas & Marcus Piggott, the images feature Moss looking chic in a series of black and white photographs, wearing blue iridescent outfits.

Giorgio Armani posted on Instagram earlier saying, “the campaign encapsulates the signature minimalism that is essential to the #GiorgioArmani style.”

The campaign showcases both menswear and womenswear presented together for the first time.

Watch a snippet of the campaign video below.

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