Off-White launches an affordable line targeted at millennials
Words by Tara Smith
For All.
Designer Virgil Abloh has announced the launch of an affordable line for Off-White, targeted at millennials.
The unisex collection, For All, is made up of four graphic T-shirts and four hoodies. It will retail for roughly $120 to $215.
You can expect the drop to be available at 11 Off-White stores globally, including its new Australian stores.
According to Abloh, the brand will release affordable collections periodically. Speaking to Business of Fashion, he said: “The price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White can be luxury at a traditional luxury price point, or equally, it can be relevant at an affordable price point.”
Considering mainline Off-White T-shirts retail for roughly $400 and up in comparison, a more affordable line is something we can get on board.
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