The long-awaited PUMA x Selena Gomez collaboration is launching tomorrow

Words by Tara Smith

See you there.

Good news, Gomez fans.

PUMA and Selena Gomez are finally releasing their first collaboration tomorrow, launching across all PUMA stores in NSW and VIC.

For the uninformed, the Phenom Lux is Gomez’ first design collaboration with the brand. It features an all-white leather upper, complete with gold detailing and a removable anklet, should you wish to elevate your look with some bling.

Stock is expected to be super limited at tomorrow’s launch, so head down early to PUMA’s stores in Melbourne Central, Chatswood and Miranda to get in on the action.

Once you’ve snagged a pair, get creative with your Phenom Lux on Instagram tagging #phenomlux #puma #pumaau and you could win a $200 PUMA voucher. 

See you there.


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