Puma teases a Sonic the Hedgehog collaboration

Words by Nikki Escalante

Puma has announced a fresh new partnership with Sega, adding to its ever-growing archive of collaborations.

Yep, Sonic the Hedgehog sneakers are on the way.

The new RS-0 shoe is set for release in June, and will debut a reboot of Puma’s classic ’80s Running System (RS) line.

Think a blue, red, yellow and green upper, à la the iconic video game.

For Sega, the collab highlights the brand’s continued efforts to align its portfolio with the world of fashion and art.

PUMA Director for Brand & Marketing Adam Petrick says: “We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture. We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration.”

There’s no word yet on an official release date, but we’d keep tabs on Puma’s socials to stay up to date.

In the meantime, check out the collaboration teaser below:


Lazy Loading