A growing list of fashion destinations for sustainable online shopping
IMAGE VIA SULLY’S
WORDS BY FASHION JOURNAL
The best from Australia and New Zealand.
Online shopping is increasingly taking over heading to the shops IRL. Not only is it convenient but it expands your options far beyond your local stores.
And while we all know fast fashion brands are just a button click away, it can be a bit harder to hunt down pre-loved and slow fashion items online – especially if you don’t know where to look.
For more fashion news, shoots and features, head to our Fashion section.
To help you find digital spaces for shopping consciously, we’ve put together a directory of where to buy sustainable clothing, homewares, accessories, footwear, and beauty online.
Public Figure
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Home to designers like Anna Quan, Harris Tapper, Autark and Zulu & Zephyr, Public Figure is a design-led digital retail space for conscious clothing. With consideration for people and the planet, each piece in the Public Figure collection is made with intention.
Sully’s
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New Zealand-based Sully’s delivers a range of eclectic clothing sourced from fashion brands across the globe. From lightweight organic cotton dresses to hand-knitted vibrant knits, Sully’s offers thoughtfully-designed pieces from brands like Permanent Vacation, Jess Grindell and Wellington knits.
Stride
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Describing itself as Australia’s ‘go-to destination for sustainable fashion and beauty’, Stride caters for women, men and non-binary folks. Stride also offers the option to shop by your values, so you can find your next wardrobe investment based on impact (vegan, Australian-made, environmentally-friendly). The store offers free shipping on all Australian orders, too.
The Reform Store
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The Reform Store is a hub for eco-friendly, Australian-owned fashion. Shop a range of trans-seasonal designs, beauty products and homewares; curated from brands like Bamboo Body, Team Timbuktu and Ethique. There’s a particular focus on Australian brands, but you can still find products on their site from international brands like Superga, Cecile Copenhagen and Teva.
Swop
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A brick-and-mortar favourite amongst the Australian fashion set, Swop’s curated collection of pre-loved vintage and designer wares is now available online. In addition to its Melbourne/Naarm, Sydney/Eora and Brisbane/Meanjin locations, you can shop a handpicked variety of womenswear, menswear, shoes and accessories at the Swop online warehouse.
Somebuddy Loves You
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Arriving on Melbourne’s Smith Street in 2003, Somebuddy Loves You has established itself as the home of some of Australia’s brightest design talent. Its carefully curated selection is also available online, where you can shop designers like Permanent Vacation, Penny Sage, Marle, Post Sole Studio and Kowtow.
Irvrsbl
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Boasting everything from colourful Pucci prints to dramatic vintage furs, Irvrsbl is a treasure trove for secondhand designer fashion. With the website updated daily, there are so many opportunities to find the pre-loved piece of your dreams.
Karameleon Vintage
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Sydney-based designer Kara Otter first started selling vintage pieces and one-off designs at Glebe Markets. With her customer base building quickly, Kara decided to launch her online retail space and Depop store, Karameleon Vintage – followed shortly by an IRL space, So Familia.
Toko Toko
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Describing itself as a ‘meeting place in the Northern Rivers of Australia’, the Toko Toko retail space is the collective brainchild of Australian brands Shop Jume, Arpeggio, Good Publishings and Earth Editions. Toko Toko’s offerings of music, consciously-made clothing, ceramics, books and sculpture is also available online, so you can shop the store’s “curated artefacts” from the comfort of your own home.
Hunter Markets
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Following the success of its IRL warehouse events, Hunter Markets recently expanded into the world of online retail. Shop a curated range of secondhand separates, including pieces from influencers like Chantelle Otten, Brooke Hogan and Piyané.
Slowe
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Launched in April of 2021, Slowe is a fresh online destination bringing the best in local, consciously-led design. Offering a mix of sustainable womenswear, menswear, homewares and beauty, Slowe is a curation of “all things beautiful and considered”.
The Turn
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Secondhand marketplace The Turn was launched in 2022 as the newest addition to Sydney-based retail space Uturn Vintage. The Turn is Uturn’s younger, designer-focused sister store, operating as a destination to buy and sell quality secondhand apparel, footwear and bags. You can shop preloved pieces from local brands like Zimmerman, Ellery, Bec and Bridge and Matteau.
Mori Market
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Curated by Byron-based artist Seala, Mori Market is a vintage resale account selling preloved wardrobe staples. Shop the eclectic selection of womenswear and accessories via the highlights, and DM to secure your purchase.
For more of the best sustainable online shopping, head here.
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