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The Taylor Swift x Stella McCartney collaboration is kinda fugly

Words by Sasha Gattermayr
Images courtesy of taylorswift.com

Are we into it though?

Full confession: I actually love Taylor Swift. Her 2014 Red concert at Etihad Stadium was the second-best concert I’ve ever been to (just behind One Direction in 2013). I came to her defence when the Internet took glee in her downfall post the Kardashian-West saga. Yes, her brand of feminism is very white (and there are big problems with that), but ultimately she’s a successful woman and that makes her symbolic of everything the patriarchy has taught us to hate.

But, unfortunately, I think I do hate her latest collection.

Timed to coincide with Swift’s album release later in the week, the singer dropped campaign imagery overnight of her collaboration with designer Stella McCartney.

While Swift’s style has evolved as much as her music, the clothes have left a little to be desired. Equal parts psychedelic My Little Pony merch and unwelcome Ed Hardy revival, the graffiti graphics seem targeted directly towards the Billie Eilish-vibing Gen-Z.

It makes sense for the Swifties, but where does this leave Stella? For a designer who has built a label around environmental ethics, it’s a strange move. We have been assured there are no fur or leather materials used in the collection and that all the garments have been manufactured using eco-conscious practices, but is merchandise not the epitome of fast fashion?

Swifties are hardcore and, as they say: if you didn’t want us to form an army you shouldn’t have given us a uniform. And when Lover is released, they’ll have an anthem too.

Lover has sold nearly a million copies on pre-sale, and will be released this Friday. Order your pre-copy here, stream the new single ‘You Need to Calm Down’ here, and view the collaboration lookbook here.

taylorswift.com

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