The best Australian designers for non-traditional brides



Here comes the bride.

Getting married is a pretty big deal, so it’s important you feel like yourself when you’re walking down the aisle. Drowning in fabric that just doesn’t feel right or constantly readjusting a bodice that keeps riding up is less than ideal.

But if traditional bridal boutique shopping isn’t for you, there is an incredible selection of local designers creating pieces for brides that don’t necessarily want to opt for a ‘big white dress’.

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Whether you’re having a destination wedding with hundreds of guests, an intimate backyard ceremony or just popping down to the registry office, these Australian designers have something that will make your walk down the aisle feel more authentic to you.

Lola Varma


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Lola Varma was founded by wedding photographer Courtney Illfield, who found that many women she photographed weren’t connecting with the traditional details and dated silhouettes offered by mainstream bridal brands. Her unconventional, minimalist designs are each made-to-order and designed with comfort and fluidity in mind.


Esse Studio


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Simple and elevated pieces for a fashion-forward bride can be found at local label Esse Studio. The label has a timeless approach to design and releases bi-annual editions. 98 per cent of its garments are made locally by over 10 specialty makers in Sydney.


Honeymoon Studios


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Honeymoon Studios is bridal wear done differently. Naarm-based designer Andria Kiefer came up with the idea for the label after struggling to find an outfit for her own wedding. Disillusioned by the traditional styles on offer, she sought to create something that spoke to the modern, down-to-earth bride. With this in mind, the label creates inclusive, customisable and contemporary pieces that can be worn long after your special day.




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Designed by sisters Beth and Tessa MacGraw, Macgraw’s bridal edit evokes a flirtatious elegance through its use of texture and colour – these are dresses you’ll want to hold onto forever.


Beare Park


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Sydney label Beare Park creates high-quality dresses, blazers and pants. Drape yourself in silk and walk down the aisle in one of the label’s sleek designs.


Paris Georgia


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New Zealand label Paris Georgia creates sophisticated, custom bridal wear that celebrates the female form and combines luxury fabric with modern silhouettes. Its ready-to-wear line also has an array of excellent options for the modern bride – may we suggest the Audrey Mini Dress over the Bootleg Trousers, both in the shade Fawn?


Anna Quan


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Bridal and Beyond is, as the name suggests, local designer Anna Quan’s bridal capsule collection. The range prioritises modern, flowy silhouettes (there’s even a pair of white satin wide-legged pants) and is for the bride who wants their accessories to shine and their movement to be effortless.


L’eto Bridal


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L’eto Bridal’s 2022 collection Into the Night, with its floaty dresses in sumptuous silks, is for the modern bride who’s still a romantic at heart. Its previous collection, Slow, featured plunging necklines, strapless gowns and modern, two-piece sets.


Van Der Kooji


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The puff sleeve has seen a revival in recent years, and we’re certainly not complaining. For those who are fond of the puff, local label Van Der Kooji recently released a line of wedding-appropriate silk dresses with sleeves that do all the talking. The line is available in a range of bold colours, proving that brides need not be constrained to traditional white.


E Nolan


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Melbourne-based label E Nolan makes made-to-measure garments, with a particular focus on expertly tailored suits. If you’re looking to subvert tradition, there’s nothing more understated and effortlessly cool than wearing a custom silk suit on your big day.


Michael Lo Sordo


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It’s all in the details with Michael Lo Sordo’s bridal range; think crystalline embellishments, luxurious silk satin fabrics and eye-catching slits and ties. Our favourite is the Charlie Bias Halter which is sure to turn heads with its dramatic low back.


Alex Perry


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Iconic Australian designer Alex Perry’s bridal range is sleek and classic, with strapless dresses made out of Japanese satin. These dresses will never date and will let your accessories do the heavy lifting.




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You’ll feel like a piece of walking art in one of the conceptual bridal designs from much-loved Australian label Ellery. Its asymmetrical and expressive styles – there’s even an all-leather dress! – are made-to-order, and are guaranteed to make you stand out in all the right ways.


Silk Laundry


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Silk Laundry believes in understated romance and draws inspiration from the iconic ’90s slip dress. The label has a made-to-order bridal line as well as beautiful, wedding-appropriate styles throughout its other collections. Plus, its dresses and suits are made from the highest quality silk, so you know your purchase will last long after your special day.


Jillian Boustred

Sydney designer Jillian Boustred’s Wedding Edit is a range of sophisticated linen designs, available in soft colours for brides and their bridal parties. If a low-key beach wedding is on the cards for you, these lightweight, breezy styles should be right up your alley.


Lilia Cass

Lillia Cass’ collection of minimal bridal separates is designed to mix, match and layer. The local designer uses Japanese drape pattern-making methods to make these special, re-wearable pieces.


Rachel Gilbert

With an array of bridal wear to choose from, Rachel Gilbert’s modern designs are catering to the contemporary bride. Expect oversized bows, intricate sequins and exquisite draping.


Rebecca Vallance

Rebecca Vallance’s designs bring a touch of flirty fun to simple flattering shapes and combine structured tailoring with luxurious fabrics. Our favourite is the Genevieve Puff Sleeve Midi Dress.


Toni Maticevski


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Toni Maticevski’s tightly curated bridal collection is dramatic in all the right ways. Or, if you’re feeling colourful, you could opt for one of the Australian designer’s more elaborate and unconventional gowns from his ready-to-wear collection.


Harriette Gordon


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Fremantle-based designer Harriette Gordon produces unique bridal pieces that feel poetic and feminine. The label’s most recent collection, Sonnet XVII, is inspired by art, film, poetry and places. A new collection, Midnight Oeuvre, is launching next month.


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