We Wear Australian enters phase two of its campaign supporting local industry


An ethical excuse to splurge.

As social isolation restrictions are pulled back and we’re slowly being released out into the world, many industries are feeling the collective effects of the dramatic changes their businesses have undergone these past few months.

The Australian Fashion Council recently announced that 80 per cent of retailers have been negatively impacted by the pandemic, and three quarters are struggling to cover the ongoing costs of rent and staff wages.

Last month we covered a new national initiative, #WeWearAustralian, that endeavours to unite the national fashion industry with a collective focus on community contribution.

The three-week initiative began on April 9, and with over 150 Australian fashion brands participating, it generated more than $3 million dollars in e-commerce sales.

All brands involved also made donations to Australian charities Dress for Success and Thread Together, and these donations will help dress and support hundreds of thousands of Australians as they return to employment. 

Now #WeWearAustralian is entering the next phase of its campaign through a partnership with Klarna, a shopping experience and payments provider that recently launched in Australia in partnership with Commonwealth Bank of Australia.

By joining together, it’s hoped that they will provide a revenue increase for the brands involved as well as allowing them to glean some insight into the future of retail in Australia.

After all, a recent study by Klarna of Australian consumers revealed that 40 per cent of customers are more likely to shop with a retailer or brand that offers them flexible payment options.

To celebrate their partnership, #WeWearAustralian and Klarna have launched an online competition, giving consumers the chance to win one of 75 $1,000 vouchers to spend at any of the 150+ participating Australian brands as a bid to support the Australian fashion industry.

All they ask is for participants to download the Klarna app and in 25 words or less, tell them why you really love to wear Australian brands.

The campaign will run from May 12 through to June 15, and you can find more information on the competition here.


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