Zara, ASOS, H&M and Kering are committing to more sustainable practices by 2020

H&M sewing machine

Image via H&M
Words by Tara Smith

A step in the right direction.

Off the back of news that Norway has banned fur farms, 64 companies have pledged their commitment to more sustainable practices by 2020.

Brands including Kering, ASOS, Adidas, Zara, H&M, Ganni, Target, VF Corporation and Reformation have committed to increasing sustainable design, garment collection and the use of recycled textiles in the next two years.

According to WWD, each company will be required to publish a ‘progress report’ as part of the Global Fashion Agenda’s focus on ‘circular production in fashion’.

Circular fashion is based on the concept that clothing can be made to have a lifespan that benefits the environment, rather than the current ‘use and dispose’ model we adopt now.

Each brand has pledged varying targets. ASOS is going to train its team in circular design, Adidas is committing to collect used garments and H&M will improve its renewable initiatives.

To learn more about each brand’s commitment, head here.

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