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Aldi found to be most trusted brand in Australia

Image via Aldi Australia/Facebook
Words by Veronica Stanford

Raise your glass of $2.85 chardonnay.

In news that’s imperative to share with the Aldi sceptic in your life, the supermarket chain has just been dubbed the most trusted brand in Australia. Take that, naysayers.

The trusty folk at Roy Morgan have unveiled the findings of their Net Trust Score survey, in which 4,000 people were asked to name the brands they trust and distrust in response to an open-ended prompt.

“The success of ALDI’s entrance to the Australian market has been built not only on discount prices but also a reputation for reliability and meeting the needs of consumers,” explained Roy Morgan CEO, Michele Levine.

Bendigo Bank, Qantas, Bunnings and Kmart were among the highest scoring brands when it came to trust, while Woolies and Coles didn’t even make the top 10 (below).

Raise your glass of $2.85 Precious Earth chardonnay in Aldi’s honour and check out the top 10 below.

Top brands in Australia ranked by positive NTS:

  1. ALDI
  2. NRMA
  3. Bendigo Bank
  4. Qantas
  5. Bunnings
  6. Kmart
  7. ABC Network
  8. IGA
  9. Australia Post
  10. ING

roymorgan.com

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